To commemorate, here's a little Holy Shit for Holy Shit Tuesdays, the Birthday edition--
Later, during the post-war boom, other American companies (notably General Mills) developed this idea further, marketing cake mix on the principle of convenience, especially to housewives. When sales dropped heavily in the 1950s, marketers discovered that the cake in a box rendered the cake-making function of housewives relatively dispiriting. This was a time when women, retired from the war-time labor force, and in a critical ideological period in American history, were confined to the domestic sphere and oriented towards the freshly blossoming consumerism in the US.[9] In order to compensate for this situation, the marketing psychologist Ernest Dichter ushered in the solution to the cake mix problem: frosting.[10] Since making the cake was so simple, housewives and other in-home cake makers could expend their creative energy on cake decorating inspired by, among other things, photographs in magazines of elaborately decorated cakes.
Ever since, cake in a box has become a staple of supermarkets, and is complemented with frosting in a can.
-per wikipedia
The cake mix problem was solved by frosting. I'm in shock.
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| It's Digestible! Uh? |
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| See? Problem Solved. |
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